Studies on behavior change

For those of you interested in answering the question: "How do we get people to adopt more sustainable behavior?" here is a website that can help:

It is called: Fostering Sustainable Behavior.

For all of you working in synagogues, offices, schools, dorms, families and elsewhere, this could be most useful, as long as it does not overwhelm.

Just dip in anywhere - you will find quick resources that will excite some creative idea.

And if you have more time, download McKenzie-Mohr's on-line booklet that summarizes his work on community-based social marketing, which is about getting neighbors and friends to get neighbors and friends to do the right thing. Think: friends don't let friends drive drunk.

Here too: at some point we have to say: friends don't let friends trash the earth. We can all do better, and live better. Ten years from now, they will thank you.