Janine Benyus is widely known for her pioneering work promoting biomimicry, that is, answering our technological needs by mimicking nature's ways.
Nowadays, industry makes things by "heating, beating and treating." Which may get the job done but often leaves destructive residues, gobbles up enormous amounts of financial and energy resources and only gets us half-way there.
Nature, on the other hand, has been field-testing the best ways to build things, dissolve things, grow things, arrest growth, and altogether thrive in the most efficient and enduring ways.
If we can conduct our industry in ways that are cheaper, enduring and better, why wouldn't we?
That is the promise of biomimicry.
As Benyus says, "Learning about the natural world is one thing, learning from the natural world... that's the switch."
Brew a cup of tea, sit on a comfy chair and take 20 minutes to watch her TED talk. It will inspire you, and give you hope!
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